El 70% de las empresas que implementan estrategias de growth marketing ven un ROI positivo en menos de 6 meses
Para conseguir esto, existe una estrategia llamada Growth Marketing o marketing de crecimiento, en este artículo te contaremos por qué necesitas conocer más sobre esta estrategia y empezar a aplicarla ya.
¿Qué es el Growth Marketing?
El Growth Marketing es una disciplina de marketing que utiliza tácticas innovadoras para lograr el crecimiento sostenible y escalable de una empresa.
A diferencia del marketing tradicional, el objetivo del Growth Marketing es el crecimiento a largo plazo y no solamente el aumento de las ventas en un determinado período o cuando estás se han caído.
Para esto, busca atraer nuevos clientes, involucrarlos de manera constante, con el fin de fidelizarlos y que se conviertan en embajadores de tu marca.
¿Por qué tu empresa necesita una estrategia de Growth Marketing ya?
Una estrategia de growth marketing bien desarrollada, te permite establecer objetivos claros y medibles para el crecimiento de tu empresa.
Uno de los principales beneficios del Growth Marketing es que encuentra oportunidades de crecimiento a bajo costo y con alto impacto. Para así, mejorar tu rentabilidad con un mayor retorno de la inversión y un menor presupuesto.
Esta metodología permite evaluar los resultados de tus esfuerzos de marketing y a hacer los ajustes necesarios para optimizar campañas.
Para esto, se enfoca en el análisis de datos y la experimentación, pudiendo así identificar las estrategias y tácticas estén dando mejores resultados y ajustar la estrategia en caso de que algo no esté bien.
Evitando así invertir tiempo y dinero en tácticas que no funcionan para enfocar todos tus esfuerzos en aquellas que sí lo hacen.Una de las formas en las que el Growth Marketing logra esto es aportando valor a su audiencia y personalizando la experiencia de los usuarios.
Al crear experiencias personalizadas y relevantes, estás creando a su vez, la posibilidad de que te recomienden a sus contactos y que compren más y más de tus productos
Elementos clave del Growth Marketing que te ayudarán a armar tu estrategia ganadora
Análisis de data y medición
Un buen plan de marketing debe establecer objetivos cuantificables, como aumentar el número de ventas, crecer el tráfico al sitio web, conseguir más leads, mejorar las tasas de conversión.
De esta manera, podrás medir los resultados reales de tus campañas y determinar el éxito de tu estrategia.
Crecimiento sostenible
Como ya hemos mencionado, el Growth Marketing busca el crecimiento sostenible y escalable de una empresa.
Esto significa que tu empresa puede crecer de manera constante, sin tener que depender de tácticas de marketing costosas o de corto plazo.
Marketing de contenidos
Podríamos escribir otro artículo con este título (y les prometemos que pronto lo haremos).
Es una estrategia de marketing que se enfoca en la creación de contenido relevante para atraer a tu público objetivo y convertirlo en clientes potenciales.
Al crear contenido que le genere valor a tu audiencia, serás recordado con más facilidad al momento de tomar una decisión de compra, pues además estarás posicionando a tu empresa como un líder o referencia en la industria.
Algo que genera confianza y todos sabemos que la confianza es uno de los principales motivos por los que un cliente te compra.
Email marketing
Mucha gente cree que esta estrategia ya no funciona pero enviar correos electrónicos personalizados y automatizados para mantenerse en contacto con los clientes y fomentar la lealtad sigue siendo una de las estrategias más utilizadas por las empresas en el mundo.
No le pierdas la fé y sigue alimentando esa base de datos. Utiliza un CRM o alguna herramienta de automatización que te ayude a mejorar las tasas de apertura y la respuesta que recibes.
ROI y ROAS
El retorno de inversión (ROI) y el retorno de la inversión publicitaria (ROAS) son métricas muy importantes que sirven para medir el éxito de tus esfuerzos e inversiones de marketing.
El ROI es un término muy conocido para los marketeros (y para sus jefes) que se refiere a la cantidad de dinero que ganas en relación con lo que gastas en marketing.
Por su parte, el ROAS se enfoca específicamente en el retorno de la inversión en publicidad que realizas en tus campañas
Optimización
La optimización en motores de búsqueda o como es comúnmente conocida por la gente de marketing: el SEO, sirve para mejorar la visibilidad y el posicionamiento de la marca en línea.
Para esto, se implementan diferentes acciones; desde mejorar la calidad de fotos y contenido dentro del sitio web, pasando por la implementación de palabras clave (key words) bien seleccionadas, hasta realizar ciertas acciones de programación y desarrollo que permitan una mejor experiencia del usuario y por ende una mayor satisfacción de los clientes.
Publicidad digital
Sin duda, la publicidad digital puede (y debe) ser la piedra angular de la mayoría de estrategias de marketing.
¡Si tu agencia te dice que no necesitas invertir en publicidad para llegar a tu a tus posibles compradores… corre a buscarte otra!
El modelo de negocio de la mayoría de redes sociales se basa en que las empresas paguen para aparecer. Así que, si no pagas, ¿adivina que pasa? exacto, no apareces. Y por muy buen contenido que tengas, no llegarás a tu audiencia cómo debes.
El invertir en publicidad digital, te permitirá usar las plataformas publicitarias en línea para ampliar tu mensaje, aumentar la visibilidad de tu marca y no tardar años en conseguirlo.
Pruebas A/B
El A/B testing es la realización de pruebas constantes que te permiten determinar qué elementos funcionan mejor para una campaña.
Hacer pruebas te ayudará a entender que está siendo más atractivo para tu público o cuáles anuncios están teniendo mejores resultados. Con la data que obtengas, podrás optimizar campañas y que tu curva de crecimiento de un salto exponencial.
Existen otras acciones que se utilizan en Growth Marketing como el retargeting, los “look alikes”, automatización, SMM o incluso el marketing de influencia, que pueden ayudar a acelerar el proceso de crecimiento de una marca y generar los resultados que tanto necesitan.
En conclusión, una estrategia de Growth marketing es esencial para cualquier empresa que busque crecer y tener éxito a largo plazo. Pues permite establecer objetivos medibles y alcanzables, evaluar resultados e ir haciendo ajustes en el camino.
Si te quedan dudas sobre como levantar una estrategia de Growth Marketing o quieres alguien que te ayude a optimizarla e implementarla, contáctenos, somos la primera consultora de Growth Marketing en Ecuador y buscamos crecer juntos.
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